After months of constant criticism directed at Amazon for its strenuous labour practices, the e-commerce giant finally decided to mend its image early this month.
At the outset, the decision by Amazon to raise its employees’ minimum wage to $15 per hour seems motivated by social welfare considerations. Estimated to impact more than 250,000 employees, both full-time as well as seasonal workers, the optics surely appear non-commercial.
However, such a major realignment can’t be without a strategic rationale.Amazon has in fact managed to kill two birds with one stone. This is because not only would an increment in minimum wage socially […]
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