Jeff Restel · Healdsburg, CA

You run the business.
I'll tame the machines.

I'm not a tech guy who discovered business. I'm a business guy — solar consulting, winemaking — who got tired of doing the same work twice and taught the machines to do it once.

Now I build those automations for owner-led service businesses: the missed-call rescue, the follow-up that never slips, the reports that write themselves. Real workflows, a fixed price you approve up front, built by the person you talked to.

See what I'd automate firstFree 3-minute assessment
Sound familiar?
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By the time you answered the 2pm lead at 9pm, they’d already hired someone else.

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There’s a follow-up you meant to send on Tuesday. It’s Friday. That deal was money.

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Your data lives in four tools, and you — or your best employee — are the integration.

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You’ve tried ChatGPT, liked it, and had no idea what to do next.

None of that is a character flaw. It's a systems gap — and systems gaps are fixable.

How we'd work together

Three steps, and the first two are free

No discovery-call maze. Here's the whole path.

Start here
Free · 3 minutes

AI Impact Assessment

Nine questions about how your business runs. You get a readiness score, an estimate of the hours you could recover, and a prioritized plan of your first three moves — in your inbox before you close the tab.

Take the assessment
Then
Free · 60–90 minutes

AI & Automation Audit

A working session on how your business actually runs — acquisition, delivery, support. You leave with a one-page report naming your 3–5 biggest automation opportunities, prioritized, within 48 hours. If AI isn’t a fit, the report says so.

Book the audit
If it makes sense
Fixed-fee · quoted after the audit

The Build

I design and build the automation in one to three weeks, on the tools you already own. You approve the number before any work starts. 30 days of support included — and if something I built ever breaks, I fix it. Period.

Every build is scoped against a specific result in the audit — hours back, faster response, follow-up that doesn’t slip. If the build doesn’t deliver the result we scoped, I keep working on it at no charge until it does.

Frequently asked questions
Do I need to be technical?+

No. You explain how your business runs; I handle every technical detail. You’ll never be asked to write a prompt, manage an API key, or learn a new tool unless you want to.

What does it cost?+

The assessment and the audit are free. Every build is fixed-fee and quoted after the audit — when we both know exactly what’s worth building and what it’s worth to you. You approve the number before any work starts. No hourly billing, no surprises.

What tools do you work with?+

Whatever you already use. Email, calendars, spreadsheets, QuickBooks, and CRMs on one side; n8n, Make, Zapier, and custom code on the other. You keep your stack — I make the pieces talk to each other.

What if AI isn’t actually a fit for my business?+

Then I’ll tell you, in the audit, for free. The audit maps the ROI before anything gets built — if the numbers don’t work, you get a one-page report saying so and we part as friends.

How long does a build take, and what happens after?+

Most builds ship in one to three weeks, with 30 days of support included. And to be clear: if something I built ever breaks, I fix it — that’s the job, not an upsell.

Start with the assessment.
It's the demo.

The three-minute assessment is itself one of my automations — it scores you, writes your plan, and lands it in your inbox before you've closed the tab. If you like how that feels, imagine it running your follow-up.

— Jeff