American Equity Investment Life Holding redirected third-quarter marketing efforts away from guaranteed income products toward accumulation products, a company executive said Tuesday.
The shift mirrors a similar tilt expressed by independent agents in favor of accumulation products in the $60-billion fixed indexed annuity market. American Equity is a top seller of FIAs in the United States.
“We addressed this shift by placing more emphasis in our marketing efforts on our Choice Series at American Equity Life,” said Ronald J. Grensteiner, president of American Equity Investment Life Insurance in West Des Moines, Iowa.Index annuities offer contract holders the opportunity to earn interest […]
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