What do major brands like StitchFix, CarParts, and Discovery+ know about digital marketing and AI that the little guys don’t? That’s a question best asked to the person responsible for developing cross-channel campaigns and customer engagement programs for some of the top brands in the country, Vijay Chittoor. As co-founder and CEO of Blueshift, a customer engagement platform , Chittoor has worked to reshape the digital marketing ecosystem. He also has a front row seat to the AI arms race taking place among retail marketers right now.
Street Fight recently caught up with Chittoor to chat about what the biggest […]
Full Post at streetfightmag.com