CEO of Grand Theft Auto Publisher Slams AI Hype in Gaming Industry

CEO of Grand Theft Auto Publisher Slams AI Hype in Gaming Industry

Steven Ferdman/Getty Images AI in Action Someone has to say it.

Grand Theft Automation

As the gaming industry is besieged by cruel layoffs and threats to employment like stilted AI-generated voice acting , the CEO of Take-Two Interactive — the publisher of massive titles including Grand Theft Auto — Strauss Zelnick says he’s not quite convinced about AI."In terms of AI, the interactive entertainment business has been into AI forever," Zelnick said in a new interview with CNBC . "Let me just remind you, AI stands for ‘artificial intelligence,’ which is an oxymoron, there is no such thing."Zelnick’s […]

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