On 27 January, the SONO Music Group, a record label that talks about nurturing acts so they can flourish as a “collaborative family”, tweeted that it was using ChatGPT to help its artists write, pitch, present themselves, and come up with ideas. This begged the question, if it cared so much about creative people, then why not employ some to do those jobs, rather than an AI?
“That’s the first option over all”, SONO replied when I asked them. Fair enough. (But please note, creatives are now optional.) However, for many companies the answer to that question is simple: talented […]
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