I just returned from attending several spring digital marketing conferences – Adobe Summit and Martech West. In both the art of the possible was on full display and got me thinking about whether fully-automated AI-driven digital marketing could ever be a thing, and what realistic automation goals look like.
Spurred on by conference highs and three years of ramped-up writing on AI in digital marketing, it seemed the right time to step back and ask a few questions: Is fully automated digital marketing even possible?
Will marketers wake up one day and find themselves obsolete? What should marketers […]