Levitt had forecasted that the globalization will be a new commercial reality. I remember more than twenty years ago when I was preparing for my master’s study on globalisation and intercontinental cultural values, I was resisting the concept of globalisation because of what it might do for poor people, especially in third world countries.
Even when we check Theodore Levitt contributions — the first one who introduced the ‘Globalization’ concept in the 1980s — the American economist and a professor at the Harvard Business referred to Globalization at that time as a powerful force that drives the world towards a […]
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