The news: Some 33,000 ad agency jobs could be replaced by automation as soon as 2030 , according to a report from Forrester Research, amounting to 7.5% of the total agency workforce. One-third of the losses, or 11,000 jobs, will be directly attributable to artificial intelligence .
Unease: It’s clear that artificial intelligence is going to significantly reshape American business in the next few years, but what’s less clear is whether that will be a boon or a negative. For brands, it means cheaper access to creative work and smoother processes. But for employees, it means panic about disappearing […]
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