Getty Images Generation Z is here.
This generation, now up to age 24 years old, is the most diverse in modern U.S. history. They are vocal, dramatically more connected than any previous generation, and have had a smartphone earlier than any previous generation. They are bringing a new set of priorities, expectations, and norms as consumers, employees, and trendsetters—all of which will shape our shared future. Already industries from banking to auto, retail, and entertainment where being significantly impacted by Gen Z and that was pre-pandemic.
This rapidly emerging generation doesn’t remember a time before the internet. In fact, they tell […]
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