Shutterstock photo Suzanne Shu, an associate professor of marketing at UCLA, has done extensive research into why we save–and why we don’t. While studying for her PhD at the University of Chicago, she worked closely with Richard Thaler, who won the 2017 Nobel Memorial Prize in Economic Sciences for his pioneering research in behavioral economics. SEE ALSO: How 401(k)s Changed How We Save for Retirement(k)
KIPLINGER’S: Saving in a 401(k) requires people to do something that may not pay off for 30 years or more. How can workers overcome the desire for immediate gratification?
SHU: Getting someone to put […]
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