Author The notion of retirement is in a state of flux. As more and more baby boomers choose to continue to work past retirement age, they’re demonstrating a preference for a lifestyle that’s full, active, and, at times, exhausting. If boomers are saying they would rather be tired than retired, what are the implications for those who are marketing to a life stage that’s clearly in transition?
The definition of retirement has become fluid. Once upon a time, retirement was a period of reward that awaited workers after a long and dedicated career with a single employer. Since pension schemes […]
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