Kentucky Organization Using Pop-up Markets to Promote Fresh Food as a Human Right

Kentucky Organization Using Pop-up Markets to Promote Fresh Food as a Human Right

The Kentucky organization, New Roots , is using a unique market model to promote food justice – eliminating financial risk for farmers while bringing produce directly to communities. The New Roots Fresh Stop Market (FSM) initiative uses pop-up markets to bring fresh, healthy food to food insecure neighborhoods around Louisville.

“Everyone who wants to access fresh, local, organic vegetables regardless of income, where they live, their age, their race…when you come to the market, everyone’s the same,” says Karyn Moskowitz, Founder and Executive Director of New Roots.

The markets are using local community centers, churches, and businesses to bring a variety […]

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