Annuities continued selling strong in the third quarter. Strong economic conditions and a growing awareness of the power of guaranteed income continued to drive record-setting annuity sales through the third quarter, LIMRA reported.
Total annuity sales increased 29% year over year to $114.6 billion in Q3, according to preliminary results from LIMRA’s U.S. Individual Annuity Sales Survey. This is the 16th consecutive quarter of growth for the U.S. market and just shy of the quarterly record set in the fourth quarter 2023.
“Even with the potential of additional interest rate cuts, LIMRA expects fixed annuity products to outperform prior sales results […]
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