Offer someone a glass of dihydrogen oxide and they might feel anxious, perhaps even repelled. Give them a glass of water and they’ll willingly quench their thirst.
They are, of course, the same thing. What we name things DOES matter. How we think or feel about something is influenced by what it’s called. Jeff Bezos first registered Amazon under the name Cadabra, until it was pointed out that people misheard it as ‘Cadaver’!
There is a glaring example of the importance of naming in the retirement market. The use of the word ‘annuity’. Since pension freedoms, more people are choosing drawdown […]
Full Post at www.financialreporter.co.uk