Are automated orders at McDonald’s a game changer?

Are automated orders at McDonald’s a game changer?

New ordering kiosk at McDonald’s in Orange, Calif. (Jonathan Lansner/Orange County Register/SCNG) On a recent visit to a remodeled McDonald’s restaurant in Orange, I was greeted by the latest in burger-ordering technology.

A large self-service display that allowed me, with touchscreen technology, to have it my way without human interaction.

Automation continues to touch many parts of our daily lives – both as consumers and worker bees. Numerous questions swirl about what this latest wave of technology intrusion into the shopping arena and workplace will eventually mean.To me, a simple point of contention: Does it work?The McDonald’s system I was trying […]

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