Riding on the public sentiment post India Against Corruption movement, Aam Aadmi Party (AAP) went into polls in 2014 with a strong and robust volunteer base and strategy. On the other hand, BJP was running a ruthless campaign with the then Prime Ministerial candidate Narendra Modi as its poster boy.
Before 2014, Delhi witnessed a tough contest between the two national parties, BJP and Congress. However, the latter’s struggle with corruption charges and rise of Arvind Kejriwal made it a three-way competition in the national capital for the first time.
The election was being fought on social media to woo the […]
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