getty In the past few years, market conditions have caused many SaaS companies to shift focus from growth at all costs to profitability. Pair this trend with the fast growth of automation and generative AI, and many sales teams have adopted these tools in a race to do more with less. Any quick change raises a lot of questions. Have the scales tipped too far toward automation versus the human touch? Which areas of SaaS sales can be automated, and which ones never will?
A recent McKinsey survey looked at what top-performing B2B tech and telecom companies do compared to […]
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