How a Local Currency is Transforming Brazil’s Shopping Districts

How a Local Currency is Transforming Brazil’s Shopping Districts

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A little under two hours outside Rio de Janeiro is the small seaside city of Marica. Traditionally, an affordable, quiet place where people rest before and after the long commute into the city, for years Marica lost much of its population’s spending power to Brazil’s second largest city. “I believe local currencies, like the system in Marica, can be a powerful business development model for towns and villages in the UK, especially those losing out to online sales or nearby large cities.” Patrick Brown However, the Marica I found on several visits this year as […]

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