Great content is publishers’ superpower.
That was one of the loudest messages that emerged from last month’s FutureBook 2017 conference . One of its most passionate spokespeople was Vikki Chowney, Chief Content Strategist for H+K London, who described the "huge opportunity" publishers have to make money from better content marketing, an industry predicted to grow to $413bn (£305bn) by 2021.
It’s a message I hear again and again from tech entrepreneurs and investors. These outsiders are amazed that book folk aren’t getting more traction and loyalty out of the abundance of brilliant content they have already paid for.But exactly how publishers […]
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