Dear Friends, HeadButler.com is at an inflection point.
After 13 years, its business model no longer works.
The business model — as I note at the top of every piece I publish — is Amazon.Butler makes money when I review something and you click to buy it on Amazon.And Butler makes money when you click from Butler to Amazon and buy something else. Either way, I get a commission of 7-8%. Pennies, really. But pennies become dollars. And dollars add up.A ringing cash register wasn’t the reason I launched Butler in 2004. Back then every magazine and website reviewed pretty much […]
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