Starbucks Shares Shift in Strategy, to Automation and Expansion

Starbucks Shares Shift in Strategy, to Automation and Expansion

Starbucks provided a window into its much-anticipated “reinvention” strategy on Tuesday, highlighting automations it plans to begin using over the next three years that will get food and drink orders to customers faster while cutting down on the work done by employees. It also pointed to high-growth markets like China, where it intends to open thousands of additional stores.

Still, the coffee giant, which has been facing a wave of unionization efforts inside stores across the United States, was light on specifics around some of the concerns that have been raised by its employees, like scheduling.

While Starbucks is largely viewed […]

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.