You’ve probably heard that 2017 is the year marketers are expected to overtake IT in technology spending. Gartner predicted this in back in 2012 ( archived here ), and although the prediction reads “by 2017” rather than “in 2017,” I think we can agree that was a pretty good call.
As marketers embrace technology and automation, the question occasionally pops up as to whether this is, on balance, a totally good thing. For people like me that spend a good deal of time in the martech world the question at first seems rudely naïve: of course it’s a good thing! […]
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