Some wounds cut so deep to the heart of one’s identity as a professional, that they never completely heal. Instead, they fester for years and occasionally reopen by random bits of news. By that measure, Nicholas Carr cut into the heart of IT professionals in his seminal paper, IT Doesn’t Matter , arguing that IT had become commodified to the point that it offered little competitive advantage.
Carr was less overtly confrontational in his subsequent book , where he (or his editors) attempted to assuage professional sensitivities by turning the statement into a question. However his fundamental thesis was unchanged […]
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