A Filipino call centre in 2007. In the early 2000s, Western companies employed just a few thousand people in the Philippines, but as of 2023 that number has grown to over 1.6 million. Suumit Shah never liked his company’s customer service team. His agents gave generic responses to clients’ issues. Faced with difficult problems, they often sounded stumped, he said.
But when Shah saw that ChatGPT could respond to questions with intricate, lifelike responses, he knew it could fix the customer service hotline of his India-based e-commerce platform, Dukaan.
Article contentArticle contentShah used the software to improve his in-house customer service […]
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