In his Amsterdam offices, about an hour’s drive from his company’s largest non-American ketchup factory, Pieter Schalkwijk spends his days crunching data about his colleagues. And trying to recruit more: As head of Kraft Heinz’s talent acquisition for Europe, the Middle East, and Africa, Schalkwijk is responsible for finding the right additions to his region’s 5,600-person team. The games were cognitive and behavioral tests developed by startup Pymetrics , which uses artificial intelligence to assess the personality traits of job candidates. One game asked players to inflate balloons by tapping their keyboard space bar, collecting (fake) money for each […]
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