Illustration: Peter C. Espina/GT
A new retail era is beginning, largely thanks to the upgrading of technology and consumption. Modern technology enables us to truly understand the needs of consumers and convert this information into the data needed by the production side so that more accurate predictions can be made. Based on this massive amount of data, the entire value chain can be more efficient in meeting the needs of consumers, and the supply side can be optimized.
To some extent, acting as organizers, new retail platforms can make the entire chain work more and more efficiently as they help manufacturers […]
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