Consumer expectations drive Nike, Adidas’ automation in fashion

Dive Brief:

Roughly 20% of production for Nike and Adidas AG shoes will happen within automated factories by 2023 according to Morgan Stanley forecasts, driven in part by the "wear it now" mentality of modern e-commerce shoppers, Market Watch reported .

Lead times in future supply chains will drop by 66% or more, making products available faster and reducing Amazon’s e-commerce footprint. The athletic wear industry is forecast to expand to $355 billion from $290 billion, stealing market share from more traditional areas of apparel. Dive Insight: The overseas jobs that most welcome future automation currently are rote, menial […]

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