Rebrand Universal Basic Income? Why Its Biggest Advocates Say It’s Time

Rebrand Universal Basic Income? Why Its Biggest Advocates Say It's Time

Universal basic income may have a branding problem.

The idea generally involves giving almost everyone a fixed monthly sum of money, and has been touted as the potential solution to growing robot automation, an A.I.-powered economy, and way to restore fraying trust in institutions . But some of its biggest proponents have come out against its common name, arguing that it may muddy the waters and fails to effectively communicate the policy.

Guy Standing, a research associate at SOAS, University of London, argued in an OpenDemocracy article Thursday that the term “universal” paints a misleading picture.“I want to make it clear […]

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