The checkout-less shopping experience envisioned for the Amazon Go store is part of a long-term trend in retail automation. (Bigstock Photo) First there were supermarket shelves. Then barcode scanners, then self-checkout lines, then online shopping. Amazon’s move to take the grocery checkout counter completely out of the loop is the latest disappearing act for the brick-and-mortar retail experience.
But it’s not unexpected: Walmart and Whole Foods also have been working on ways to streamline grocery shopping, using automation and robotics. And the competition could heat up quickly.
“Retailers will be looking to understand what percentage of their current customers are utilizing […]
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