IF you happen to visit a McDonald’s outlet in the United States in the next couple of years, chances are very good that your order won’t be taken by an actual human, but by a computerized kiosk. Other restaurant chains have already piloted variations of the concept. McDonald’s intends to implement it on a massive scale, installing it in all its US stores by 2020.
In an opinion piece for Forbes published over the weekend, former McDonald’s USA CEO Ed Rensi put the blame for the drive for automation of the sort his former company is implementing on higher labor […]
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