In Aldous Huxley’s Brave New World, a dystopia rules mankind in a way that renders the masses compliant consumers. The apex of medical mind control in the book is soma: a tranquilliser offering ‘a holiday from reality’. Huxley describes how its users’ ‘eyes shone (and)…the inner light of universal benevolence broke out on every face in happy, friendly smiles’.
Huxley’s vision was intended as a nightmare but PricewaterhouseCoopers appear to have taken it as an inspiration. Their new report, Workforce of the Future , predicts what the labour market could look like in 2030. As you might expect, automation takes […]
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