Values matter: what we and those around us hold dear is one of the biggest predictors of political behaviour, especially as identities become more complex and more self-authored. That is why Labour’s new general secretary David Evans has been a strong advocate for the ‘values model’ of understanding political behaviour. This splits the public into three broad tribes: ‘settlers’, social conservatives who are interested in economic and cultural security and the local; ‘prospectors’, concerned with appearances and social status; and ‘pioneers’, society’s innovators concerned with personal development and non-material goals such as learning and personal development.
To explore what this […]
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