3 reasons to think twice before injecting AI into your branding

3 reasons to think twice before injecting AI into your branding

Image Credit: viewfinder/shutterstock “Artificial intelligence” (AI) is an opaque term with no commonly agreed definition and a disputed scope. We routinely use it to represent a range of diverse technologies that have the power to bring disruptive changes around the world. Whether businesses understand the complexities or not, many are scrambling to incorporate “AI” into their practices and their branding.

Given the current buzz around the term, surely it makes sense to capitalize on the interest. Why wouldn’t you want people looking at your company to immediately think “AI”?

Although advancements in AI continue unabated, some experts have been warning for […]

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