As technology continues to evolve at an exceptional rate, the human vs. machine debate becomes ever more prevalent, and the fear job functions may become obsolete grows stronger. In fact a study from Pew Research Center revealed almost three-quarters ( 75% ) of U.S. adults are worried about a future where robots and computers can do human jobs.
This is particularly relevant to the marketing industry, where escalating connectivity has resulted in an explosion of new channels and tactics, automated advertising and data-driven targeting are already mainstream, and technologies such as Artificial Intelligence (AI) and machine learning are regularly employed.
But […]
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