Grubbrr CEO: Automation could make restaurants a high-wage, high-productivity business

Grubbrr CEO: Automation could make restaurants a high-wage, high-productivity business

Don Wu via Getty Images CHICAGO — Grubbr CEO Sam Zietz believes California’s $20 fast food minimum wage has turned in-store ordering kiosks from “a nice-to-have to a need-to-have overnight.”

Brands like Dave’s Hot Chicken are testing the tech in their California units in response to the law, and others are planning to deploy Grubbrr’s kiosks at scale, Zietz said. He claims the company’s kiosks and digital menu boards are used by thousands of unique brands.

Zietz, who spoke with Restaurant Dive at the National Restaurant Association Show, says the technology primarily enables labor reallocation. content image Access now➔ The […]

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