As part of the partnership, Capgemini will implement technology to automate and enhance operations for media planning, activation workflows and creative versioning, as well as insights for live campaign optimizations.
Capgemini anticipates that leveraging digital technologies will enable Albertsons Media Collective and its clients to achieve a 20 percent faster speed to market. Ad. (Representative Image: Pablo Zuchero via Unsplash)
Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc and Capgemini have announced a new agreement for media planning, media operations and content creation.As its global business partner, Albertsons Media Collective will leverage Capgemini’s intelligent process automation technology, […]
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