Commercial Objectives in the Age of Automation

Commercial Objectives in the Age of Automation

When I was 17 years old, back in 1971, I sold orange juice near a busy street corner in New York City. My job was to stand out in front of a fruit stand and dispense quarts of OJ from a machine. It was pretty simple: keep the hopper on the top of the machine filled with oranges and keep the supply of quart jars steady. Then, when a customer came by to make a purchase, I filled a quart jar with juice, took the customer’s money and rang up the sale in the cash register.

That was my job, […]

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