Here Is How Entrepreneurs Can Help Create Real, High-Value Jobs

Here Is How Entrepreneurs Can Help Create Real, High-Value Jobs

Every job is valuable to the person who holds it, but just bringing on more people does not make our companies or our economy healthier. Entrepreneurs do best if they create jobs that are both high-value and real.

The conversation on job creation is both energetic and confusing: energetic because job creation is a major challenge of our time and a political hot button. It’s confusing because the language is sloppy, and the underlying dynamics of job creation are not straightforward.

Consider the value of a job on two dimensions. One dimension is the value of a job to the employee. […]

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