Lesson from the cupcake ATM: Better to be a baker than a seller

Lesson from the cupcake ATM: Better to be a baker than a seller

Sprinkles, a chain of bakeries, has installed 15 or so cupcake ATMs around the US. Beyond providing on-demand desserts at any time of day or night, these machines also hold a valuable lesson for workers who fear that robots will take their jobs.

The lesson: don’t become a cupcake seller.

Prestige Economics founder Jason Schenker thinks “kioskification” and related trends in the service industry are just getting started. In the cupcake world, that means the baker should focus solely on making the cakes. The ATM, meanwhile, handles the simple, repetitive task of selling them, freeing up bakers to focus on developing […]

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