Over the last five to 10 years we’ve all witnessed the changing face of the retail store. The early signs were evident, with Apple’s flagship stores launching as places to worship tech, the rise of experiential stores – where we’re just as likely to pop into one for a coffee or a ‘brand experience’ – and more recently the growth of demo and click-and-collect stores.
What these stores all have in common is that they are more focused on experience and brand engagement, and less on the actual transaction.
So why is the retail experience changing? If I can transact so […]
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