In 1979, an innovative two-minute TV commercial gave Britain a glimpse of the future. Choreographed to music from Rossini’s Barber of Seville, hi-tech machines built the Fiat Strada. The tagline was Handbuilt by Robots . Humans were nowhere to be seen in the Turin factory where the ad was shot, but the film crew knew where the people were: outside, on picket lines protesting the loss of their jobs.
Fast forward nearly 40 years and “ the robots are coming, they want to replace us, and there’s nothing we can do to stop them” isn’t the plot of the second […]
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