As study after study predicts huge swaths of jobs will be wiped out by automation in the coming decades , there’s one factor that might just throw a spanner in the works of the robot workforce takeover: the marketing power of brand human.
Just as Fair Trade and organic branding initiatives have convinced consumers to pay a higher price for products and services that might not be produced in the most coldly efficient way possible, businesses are realising the potential to carve out a niche in the face of growing disenchantment with the rise of the machines.
Marketers have identified a […]
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