Dominated by millennials: How the gig economy has become the latest trend in tier 2-3 cities post Covid-19

Dominated by millennials: How the gig economy has become the latest trend in tier 2-3 cities post Covid-19

Gig is the new fad in the jobs market, and it is now spreading across all industries in the country. Rapid technological breakthroughs, followed by pandemic-fueled flexible work models in Indian businesses, have given a substantial boost to the demand for gig workers over the last two years. Even more noticeable is that the growing number of Gig workers is mainly driven by Millennials and Gen Z. Millennials and Generation Z (19-25 years) account for nearly 48% of the gig workforce, implying that today’s young generation is increasingly turning to freelance and gig employment.

Tier 2 and 3 cities in […]

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