Businesses adopting digital tech to provide better customer experience: Report

Businesses adopting digital tech to provide better customer experience: Report

Digital transformation also open door to new business opportunities, thus creating employment NEW DELHI: Today, India is at the cusp of digital transformation. With nearly 500 million internet users and roughly 340 million smartphone users in 2018, the digital wave is touching the lives of millions of people, shaping them into a digitally empowered society.

According to a new report by AIMA and KPMG on the ‘Socio Economic Impact of Digital Transformation, businesses are adopting digital technologies to achieve higher operational efficiencies and provide better customer experience.

Technology start-ups have further accelerated the trend by disrupting the traditional industries through innovative […]

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